WHAT IS VALUE?
They define value by the feelings of having their questions answered.
This is especially for those who come up often on social media (Facebook, Instagram, Twitter, etc). There is a way you can always be abreast of trends in your niche on social media. The first way is by keeping an eye on trending hashtags in your field. Another way is by following the leading brands in your field to see the nature of their contents (the questions they are answering).
If your contents are not satisfying the needs of your followers, you will soon lose relevance. So in order not to lose relevance, you must also follow those who are ahead of you to see what’s working around them. Another thing is to use Google Trends. This tool can give you access to what people are searching on Google per time and location even to your village.
Relating with your audiences’ definition of value
So, you see, it is absolute insensitivity and carelessness to just be dishing out stuff all in the name of giving value without taking time to find out what exactly your audience see as value so that you can be able to touch their pain-points. Until you touch a pain-point, you are not giving value. For instance, are you a singer? Value is not in the sweetness of your voice, but in defining the relaxation and pleasure it can give to your listeners.
Stop making it all about you. It’s about the feeling and emotions your service triggers. That’s what we call value in the business world.
Content creation is the art of value marketing in this inbound age where traditional marketing is off the stage. When creating your contents on social media and after having your definition of value correct, how do you present it? How easily accessible do you make your value? Do they have to watch the video or listen to the audio to the end before they can make sense out of it? When they read your article, do they have to read to the end before they can make a meaning out of all you’re saying?
If this is the nature of all you have been doing, take some time off to learn the art of content creation.
Being a person of value using social media requires a good grasp of communication ethics. You need to understand how to keep your audience charmed till the end of your communication. When you understand that attention is to be commanded by constantly caressing the lusts and interests of your listeners (viewers and readers). It’s a skill that can be learnt and we can help you on that. Check out our Brand Clarity Coaching Page.