ULTIMATE BRAND CLARITY QUESTION
What do you stand for?
Perhaps, you didn’t get that question well. I’m not talking about what you do. I’m asking, “what comes to people’s mind when they think about what you do and how you do it?” This is your brand and without Brand Clarity, you will always create a diffused impression about your personality/business.
There is a bad news! You don’t have control over what people feel about what you do. They can decide to feel anything. But good news is, there’s what we call Brand Leadership which is your ability to influence what people think about what you do and how they respond to it. This is where we come in for you.