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Blog

5 GREAT BUSINESS ETHICS FOR STARTUPS IN NIGERIA

As a clarity coach and a brand strategist, I obviously don’t just talk and teach. I stay hours into the late nights working most days. I must tell you the grind is real and the journey from dream to reality is not a straight line. It may be a straight route, but full of bumps,…
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WHAT IS YOUR BRAND WORTH

WHAT IS YOUR BRAND WORTH

What is your brand worth? Read this life-changing story of a father with his son. There was a boy who asked his father this question, “how much am I worth?” His father thought for a while and gave him a piece of rock and told him to go to a local market with it. He…
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HOW TO DEFINE VALUE AS A BRAND

HOW TO DEFINE VALUE AS A BRAND

WHAT IS VALUE? I need you to understand these few things about building a brand as an expert in any field. When it comes to raising the perception of people about you, everything boils down to how you define your “value”. When we say value proposition, a lot of people emphasize on quality of products…
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HOW TO DESIGN YOUR BRAND FOR HUGE SUCCESS

HOW TO DESIGN YOUR BRAND FOR HUGE SUCCESS

Steve Jobs said, “Design is not how it feels, but how it works.” Your brand is always the perception of people about you. What people perceive about you and how they feel about you is the reality of your brand. So, how do you design your brand for huge success? Does it mean you can…
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THE ULTIMATE SECRET TO PROGRESSIVE LIVING

When preparing for examinations in your schools, good teachers or lecturers who have got some understanding and also have your interest at heart will always tell you, ‘Don’t stay too long on a question because the time frame is not designed to favour that. So, if you must be able to finish on time and…
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